It's just that vampires are the new"thing"for teenies due to the popularity of the Twilight books and movie. People that previously would have made fun of the kids that enjoyed vampire lore are now turning it into the mainstream. Anyone who writes vampire love stories will be accused of copying the style. And for reference, before underworld there was Anne Rice, and before Anne Rice there was Bram Stoker, and before Bram there were a bunch of gypsies sitting around a fire telling stories. It's not new, it's just made the full rotation back into the public light.
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